ART DIRECTION
CREATIVE CAMPAIGN
RATIONALE SKINCARE
As a Designer (midweight to lead) at an Australian luxury beauty brand, I developed visual outcomes to convey Rationale's aesthetic across multiple channels; print media, including packaging, print collateral and VM outputs, and digital, including eDMs, website and social channels.
2018 Christmas Campaign - Creative Direction + Design
The Rationale Skincare 'Essential Six' are the cornerstone of the brand, and therefore emphasised as the hero products of the campaign with the tagline 'All is Calm, All is Bright. Gift the Gift of Luminosity' as the campaign headline. We also highlighted perfect gifting products for the festive season.
Art Direction and Design by Gita Zimmermann. Photography by Pete Daly.
Campaign Imagery in Action
The chosen final images were utilised with RATIONALE’s branding to window decal designs, created to scale by Gita up to the final art stage to liaise with and deal with printers to install in RATIONALE’s 12 flagships clinics across Australia (all to various window sizes and requirements according to the unique requirements of the flagship).
Mosman, NSWOther Campaign Outputs - Website and EDMs
